+1Studio Architects & Designers, a prestigious architect and design firm in Shanghai, had no existing marketing strategy in place. They had a website and online portfolio, but no compelling or exciting content to show off their beautiful designs.
Founded by a talented Italian designer, the firm also wanted to show their elegant European design inspiration to set them apart from the local competition.
+1Studio Architects & Designers asked us to design their digital marketing strategy with the goal of increasing brand awareness. Secondary, but not a priority, was a lead generation strategy to secure at least one contract for industrial park developers in China.
Increase brand awareness through a content strategy to acquire new projects in China
As the firm had never engaged in a content marketing strategy, we completely designed one for them from ground zero. This included branded visuals, catchy posts that communicated their sophisticated yet modern design and highlighted their unique positioning aside from Chinese architect firms.
Additionally, we designed a lead generation strategy—a sequence of nurturing messages to their ideal targets: CEOs, Founders, and Property Developers in the pharmaceutical industry. Ideally, those looking to expand into industrial parks.
We also created their LinkedIn company page and doubled their following each month during the campaign.
After 2 months of consistent posting and lead generation, the campaign began to produce results. We put the firm in touch with CEOs and Property Developers in Tier 1 cities in China, interested in working with the experts at +1Studio Architects & Designers.
From the pool of qualified leads, +1Studio Architects & Designers landed contracts every 2 months, with an average project budget of $600,000 to $800,000 USD. During the campaign, their largest contract acquired was $3 million USD.