"Team Genius was able to catch my audience’s attention. They were able to keep them engaged and at the same time gathered more warm leads. Working with them always yields good results that’s why we’re continuing our collaboration."
Acropolis Associates hails from the US. Founded in 1999, it made its way to China in 2005. It is currently the leading HR executive search company in Shanghai with more than 20 years of experience. They recruit from over 45 different countries and help top executives to find their next great opportunity in China.
An Executive Search consultancy that assists multinational organizations, medium-sized enterprises, to small niche companies in attracting and retaining C-Level executives such as CEOs, COOs, CFOs, Senior Managers, Directors, and the like.
The company focuses on positions based in Mainland China and Asia, or any China-Asia-related position based at our client’s headquarter in Europe or North America.
Though the CEO of Acropolis Associates is one of the “Top 3 Most Connected” foreigners in China on LinkedIn, the company never had a consistent LinkedIn content strategy, nor an efficient way to book calls with potential targets.
With the competition for Executive Search growing in China, they needed a way to position themselves as industry experts and get more people into calls, so they came to us for a solution.
Maximize LinkedIn’s potential to expand their reach, increase brand awareness, and secure a solid presence.
LinkedIn is the only western social media platform not blocked in China; therefore, it’s the perfect and most effective gateway to the international job market. Acropolis Associates wanted to take advantage of this fact and leverage their CEO’s already established network.
There is a need to leverage this business-focused networking site in China as this opens the door to the international job market. The goal is to maximize Linkedin’s potential to further expand their reach, build trust, obtain and retain its C-level executives, and ultimately gain quality leads.
Acropolis Associates asked us to first help them create an integrated calendar booking system to save time and make scheduling appointments efficient and effortless. With daily inquiries into their services, they needed a way to maximize their results and protect the time of their CEO.
Next, they wanted a content creation strategy to build more brand awareness and reestablish their company as the leading experts in Executive Search in China. Through inbound marketing and good quality content, the goal is to secure their presence in the professional networking platform.
Build solid brand awareness through quality content. Publish posts that make their mark on their potential clients. Produce compelling content that creates recall and action.
As Acropolis Associates had never engaged in a content marketing strategy, we completely designed one for them. We used more of an educational tone to communicate their value proposition and also designed branded images to make their message more memorable to the audience.
With the content comes the branding. We put the company’s logo, motto/slogan, call to action to direct to the company’s website and getting the audience to think about them.
Next, we managed the account of their CEO to not just post content but to also engage with his connections and followers. This was a micro-content strategy, where we commented on posts within his network, interacted with those engaging with his posts, and increased his LinkedIn activities and presence overall.
Additionally, we created their online booking calendar with an automated notification sent to the team for new calls booked by targets.
This particular campaign yielded results atypical of most campaigns, thanks to the already established network of the CEO of Acropolis Associates.
The first post alone generated thousands of views and an engagement of 87% from the audience, leading to new inquiries on the first day of the project. From there, each post generated hundreds to thousands of views on average, with his connections commending him for his business activities.
Currently, the company is now doing really well on LinkedIn with more than 30,000 connections and followers. It is continuously pushing its boundaries and gaining traction each day. With the massive reach gathered, the company shows up at the top search result. This means they get the first shot on landing a hot lead.
With the company’s branding on every post, the website received triple the increase in the number of visits ever since we put it on every content post together with a call to answer. This means that the company’s branding and awareness are working, and people are truly interested. It increased their collaboration inquiries.
Within the first few weeks, 3 calls were booked per week, on average, resulting in 2-5 new contracts acquired per month. The results were so outstanding, the client re-signed for another campaign to continue their success.